Senior Digital Marketing Specialist

Toyota Iraq • Full-time • Baghdad, Iraq • 3w ago

Responsibilities:

Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with organizational goals, considering SEO, SEM, social media, email marketing, content marketing, and other relevant channels.
Paid Advertising: Plan, manage, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels to achieve ROI targets.
Social Media Management: Oversee social media accounts, curate content, and interact with the audience to build brand awareness and engage with the community.
Content Management: Oversee the creation and optimization of website and mobile app content, ensuring it is engaging, relevant, and search-engine-friendly, while also adhering to the brand’s messaging and design guidelines.
SEO Optimization: Optimize website content and structure for search engines to improve organic search rankings and drive traffic growth.
mail Marketing: Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) using tools like Google Analytics, providing insights and recommendations for continuous improvement.
Conversion Optimization: Implement strategies to improve website conversion rates through A/B testing, user experience enhancements, and landing page optimization.
Market Research: Stay updated on industry trends, competitor strategies, and emerging technologies to identify new opportunities and threats.
Collaboration: Work closely with cross-functional teams, including designers, developers, and content creators, to ensure the successful execution of digital campaigns.

Qualifications:

Experience of 2-3 years in digital marketing, with a strong portfolio of successful campaigns.
Excellent written and verbal communication skills in English and Arabic languages.
Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and email marketing software.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Creativity, adaptability, and a passion for staying up-to-date with industry trends.
Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.

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