About The Job
Your Mission:
As a Copywriter at Baly, you will be responsible for developing high-quality, engaging, and impactful written content across multiple platforms. You will work closely with the Marketing, Social Media, Product, and CRM teams to create content that drives brand awareness, user engagement, and conversions. From social media captions to in-app push notifications, campaign slogans, and influencer scripts, your words will define how Baly communicates with its customers and partners.
Key Responsibilities
- Develop engaging and persuasive content for social media, website, email marketing, push notifications, advertising campaigns, and offline materials.
- Craft brand-aligned, catchy, and relatable copy for marketing materials that appeal to Iraqi audiences.
- Work with the Social Media and Content Creation team to develop captions, scripts, and campaign concepts.
- Collaborate with the Graphic Design and Media Production teams to align copy with visuals and ensure consistency.
- Assist the CRM team in crafting in-app messages, pop-ups, and promotional push notifications.
- Translate and localize content between Arabic and English to ensure cultural and linguistic accuracy.
- Work closely with the Product team to write in-app texts, error messages, notifications, and UI content that enhances the user experience.
- Research trends and customer insights to tailor messaging that resonates with the Iraqi market.
- Develop and refine brand tone and voice across all communication channels.
- Write advertising and promotional scripts for influencer collaborations, digital campaigns, and TVC commercials.
- Proofread and edit existing content to enhance clarity, engagement, and impact.
- Monitor content performance and adapt strategies based on audience feedback and data analytics.
Key Requirements
- 2+ years of experience in copywriting, content creation, or a similar role (preferably in a fast-paced environment like a tech company, agency, or startup).
- Fluent in both Arabic and English (excellent writing skills in both languages).
- Strong understanding of Iraqi dialects, cultural nuances, and local slang to create relatable content.
- Experience in social media copywriting (TikTok, Instagram, Facebook, LinkedIn, etc.).
- Ability to craft compelling ad copies, campaign slogans, and short-form content.
- Strong translation skills between Arabic and English, ensuring localized content maintains its effectiveness.
- Experience working with UX/UI teams to develop in-app messaging and product-related content.
- A creative mindset with the ability to think strategically and develop innovative content ideas.
- Familiarity with SEO principles, digital marketing, and social media trends is a plus.
- Strong organizational skills and ability to work on multiple projects simultaneously under tight deadlines.
- Experience in writing scripts for video ads, influencer collaborations, or TV commercials is an advantage.
About Us
BALY is an Iraqi company aiming to lead the Iraqi market as a super app.
Our company is an investment of Rocket Internet (a German Company) that is supporting all Iraqi talent to gather and take the lead in the market.
